Georgia lands new media and marketing rights deal worth $152.5 million

Georgia is going to be cashing in over the next decade with a renewed contract with IMG College and JMI Sports.

According to a copy of the contract acquired by Athens Banner-Herald, Georgia will be paid a sum of $152.5 million over the next 10 years. The school will receive a guaranteed sum of $12.8 million for the 2017-18 academic year. That annual payment will increase each year through the 2026-27 season, at which point the contract maxes out annually at $15.7 million.

For the sake of comparison, Georgia’s previous contract with IMG College was valued at $92.8 million over eight years, an average of $11.6 million per year.